Double Silver at 2023 ABRE

In its 23rd edition, the ABRE Award of Brazilian Packaging celebrates the best in packaging across various considerations, such as Innovation, Functionality, Quality, Sales appeal, Attractiveness, Sustainability, and Competitiveness.

In the Alcoholic Beverages category, our Bud Selections bottles took home the Silver award. As the official beer of the World Cup in Qatar, Bud Selections introduced 330 ml aluminium bottles in a special and limited edition. They have been decorated with the flags of World Cup-winning countries—Brazil, Argentina, Germany, France, England, and Spain.

The use of aluminium makes bottles lighter, more durable, and therefore easy to transport. Designed in collaboration between our teams in Brazil and Argentina, they are infinitely recyclable, containing up to 10% Post-Consumer Recycled (PCR) material. Using a dry-offset printing technology allowed for direct printing on aluminium in up to 8 colours and eliminated the need for secondary packaging or additional labels.

Winning Silver in the Perfume category, Arbo + O Boticário Refill redefines the landscape of eco-friendly fragrances. The refill system promotes recyclability and enables up to 89% reduction in waste compared to the original glass bottle. Additionally, our aluminium bottle is more compact and lightweight, helping reduce carbon emissions during distribution.

These awards show us that the focus on innovation and sustainability is truly making a difference. They're a great reminder that what we're doing matters—not just to us, but to our customers and the environment, too.

Aislan Pereira, General Manager Brazil, says: “It is an honour to be recognised with ABRE awards in two different categories. This award highlights the most innovative and sustainable packaging solutions on the Brazilian market, and was only made possible by the Passion, Team Work, and Excellence delivery by all Trivium Packaging employees.”