Grupo Boticário, the fragrance leader in the Brazilian market, wanted to do things differently by offering their O.U.i. brand as a refillable product. Since they also wanted to ensure their perfume was as sustainable as possible, they knew they brought Trivium on board.
Our solution was to produce aluminium threaded bottle refills for the O.U.I brand. Not only are the bottles infinitely recyclable, but they are also made with an advanced alloy containing 10% recycled content.
Because aluminium can be recycled forever and enjoys high recycling rates, it is the perfect sustainability choice for a package that will be discarded after use. The packaging is much lighter than traditional perfume bottles, it helps reduce package waste, and importantly, it maintains the O.U.I brand premium feel.
The O.U.I refill bottle was an award winner in the Grandes Cases de Embalagem in 2021. It succeeded in raising the bar in business, being gentler to the environment and offering convenience to customers – all while smelling great.