According to data from Euromonitor International, retail sales of liquid pour edible oil containers under 750ml consist nearly entirely of plastic and glass, 79% and 21% respectively in North America. In larger volume containers, those over 750ml, there is some presence of 3-piece, rectangular steel containers for premium or harder-to-hold varieties such as delicate olive oil. Even among these large containers, we find less than 5% of products packaged in metal, while the majority of large volume oils, especially those at lower price points, are packaged in plastic. While metal is an established packaging material option for these large volume, premium oil varieties, penetration of the smaller volume segment remains practically non-existent. As the leader in metal packaging innovation, we saw this as an opportunity to create the right solution for both brands and consumers that will meet the current market needs for lightweight, durable, attractive packaging that protects the product integrity better than any of the current options available to the market.