White Papers
28 July 2023

Aerosol cans in Europe: a story of infinite recyclability

By Trivium Communications
News contact
Tiffany Schlarman
Tiffany Schlarman
Global Marketing Communications Director
White paper
Aerosol cans in Europe: a story of infinite recyclability
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With its high global recycling rates and capability for the material to be recycled infinitely, metal packaging has become one of the preferred choices for brands seeking to enhance their circularity initiatives. The distinctive advantage of metal lies in its ability to undergo repeated recycling processes without any degradation in quality or purity. This attribute makes it an ideal candidate for promoting circularity, as it enables the conservation of natural resources and the reduction of waste through infinite recycling.

Aerosol cans are a growing segment in the metal packaging market, with more than five billion units produced in Europe each year. According to Euromonitor data, the global industry for aerosol cans is expected to grow by 3% between 2022 and 2026. Made of aluminium or steel (tinplate), aerosol cans are functionally used in a variety of segments, including beauty and personal care (such as hair sprays, deodorants, and shaving creams), food (such as whipped cream and other dairy products), household appliances, and paints and coatings.

Like every other metal packaging, aerosols can be recycled. However, their unique format and pressurization might require special care in the recycling process. Additionally, consumers’ perceptions and behaviours might negatively affect recycling rates. Therefore, education plays a pivotal role in increasing circularity and ensuring the preservation of valuable resources.

With this white paper, we aim to offer brand owners a comprehensive yet concise perspective on the recycling of aerosols in Europe, dispelling any misconceptions and giving practical guidelines for overcoming potential challenges.