Packaging material selection has become more complex in this era of increased environmental awareness. The importance of sustainability is undeniably growing. In the Trivium 2020 Buying Green report, a global survey of more than 15,000 consumers, 67% of the respondents consider themselves environmentally conscious.
Brands considering sustainability as part of their packaging decisions have tended to rely on Life Cycle Assessment (LCA) tools in their decision-making processes.
LCAs are an important tool in evaluating material sustainability; however, they only present a partial picture of a material’s environmental impact. When making material selection decisions that will favourably position a brand with environmentally conscious consumers, it’s important to take a more holistic view of sustainability (Pauer, E.; Wohner, B.; Heinrich, V.; Tacker M. Assessing the Environmental Sustainability of Food Packaging. MDPI. University of Applied Science, Vienna, Austria 2019).
In this white paper, we present an approach to a Holistic Packaging Sustainability Assessment that expands traditional LCA methods to account for circularity while also factoring in the impact of packaging materials on the waste stream and improving shelf life.