The 2023 Buying Green Report is based on a survey of more than 9,000 consumers across Europe, North America, and South America. Within each region, the sample of respondents was representative of the overall population in terms of age, gender, and income distribution. The survey questions explored three main areas: consumers' general attitude to sustainability, perceptions of sustainable packaging*, and behaviors regarding sustainable packaging, including their willingness to pay more for it.
The data collected through Buying Green surveys over the last four years provides insights into consumer trends related to packaging sustainability in a changing world, including the impact of inflation.
*The term sustainable packaging was not defined as part of the survey and so was left to individual respondent's own interpretation.
The official text of this website is English.
Content on this website may not be accurately translated due to the limitations of the translation software from Google Translate. The official text is the English language version of the website. Any discrepancies or differences created in the translation are not binding and have no legal effect. If questions arise in relation to the accuracy of the information mentioned on the translated website, please refer to the English version of the website.
Content on this website may not be accurately translated due to the limitations of the translation software from Google Translate. The official text is the English language version of the website. Any discrepancies or differences created in the translation are not binding and have no legal effect. If questions arise in relation to the accuracy of the information mentioned on the translated website, please refer to the English version of the website.
