ABRE award in the Sustainability category

Trivium has been recognized by ABRE with a Silver Award in the Sustainability category for its work on Coty’s Adidas Clinical aluminum aerosol can.

The artwork presented a unique challenge: combining a retro touch with a sophisticated finish while maintaining clarity of essential information on the package. In addition, each version of the package needed its own personality, while also reflecting Adidas' authenticity and vibrant spirit.

Our team developed a solution that not only met the design's aesthetic expectations but also enhanced the package's sustainability through a structural redesign that reduced its weight by 25% compared to the previous model, thereby optimizing logistics and reducing material consumption. In addition, Trivium’s advanced aluminum alloy and innovative manufacturing process, which eliminates traditional remelting of ingots, was used, reducing carbon emissions by more than 50%. Other reductions and inclusions of recycled materials further reinforced the commitment to a circular economy and sustainable practices.

The results were remarkable, the solution scalable, and the overall project described as inspirational. Congratulations to our partners and colleagues who made this achievement possible!