Occasions like Earth Overshoot Day are crucial reminders of the need to improve how we use our resources. We must keep more materials in the loop, making sure we do not waste what we produce. Metal is a great example of a material that can be recycled forever, without losing any of the qualities that make it so valuable in packaging like Trivium’s. In fact, recycling metal into new products uses just 5% of the energy it takes to produce the metal originally – so, the more we recycle it, the better its lifetime environmental impact. But how can metal packaging directly support our efforts to #MoveTheDate of Earth Overshoot Day?
First, as a powerful barrier against air and light, metal can keep food products safe for longer, giving a shelf life of up to five years; this makes it an ideal material for preserving Earth’s precious biological resources. Better still, tomatoes canned this year do not need to be grown next year!
Second, we can reduce our reliance on paper from forests by switching liquid packaging from carton to metal. Brands often think of carton as eco-friendly, recyclable packaging. In fact, not only do you need to cut down trees and use plenty of water to create it, it is also very hard to recycle, thanks to the different layers needed to protect the contents. Even then, the resulting material is of lower quality than the original – another reason why metal has the edge.