New data reveals that consumer demand for eco-friendly and sustainable product packaging has proven remarkably stable and robust throughout the societal changes that have occurred in the last several years.

Caitlin chose the beverage bottle category for her HB juice idea. Caitlin’s idea sprang from the insight that, to think creatively, we must fuel our brains with the proper nutrients. Using Australian-grown oranges as her inspiration, Caitlin’s work was grounded in the properties of HB Juice - a satisfying drink that naturally boosts creativity and supports mental wellbeing. The name of the product and its elegantly subtle design represents the creative thinking process and is inspired by the iconic yellow HB pencil.

Ines chose the food can category for her playful cat food design, it was inspired by her lifelong fascination with food and its packaging. Her first thought was to focus on seafood, but she then realised that inspiration was right there in the room - in the form of beautiful pet cat Ludi. Ines had never designed cat food packaging before but she absolutely relished the challenge and decided to focus on the flavour that drives Ludi crazy - turkey pâté!

The starting point for Sebastian’s work was the phrase ‘shield and protect’. The result? A sharp, cleanly designed threaded bottle containing hand sanitizer, something we’ve all grown very used to seeing over the last couple of years! The concept balances the protective power of the sanitizer itself against the protection offered by the container– both of which help to protect us and our environment.

Metal has an intrinsic ability to be formed into virtually any shape. This can make your product stackable, nestable, and – perhaps most importantly – attention-grabbing. Our shaping technologies can help.